2026 Ready for Kickoff: Prepare Your Business for the FIFA World Cup

As we prepare to welcome the FIFA World Cup to the region, join us for a hybrid event on April 1, 3:00pm -4:30pm, in partnership with FIFA World Cup Boston 2026 (Boston 26), for a timely and forward-looking conversation on how the world’s largest sporting event will shape the region’s economy and business community. With seven World Cup matches set to take place in Boston, this discussion will offer an economic and commercial overview of what it means to host a global tournament of this scale and how businesses of all sizes can begin building their game plan to take advantage of this opportunity.

Hear directly from Ron O’Hanley, Chairman and CEO at State Street and Chair of the Boston 26 Honorary Board, as he shares insights on the scope, impact, and legacy of hosting the World Cup. Remarks will be followed by a panel discussion with influential business leaders and marketing experts exploring how businesses can leverage global exposure, engage new audiences, and position themselves for success on the world stage.

Participants will leave with practical strategies, real-world examples, and a clearer understanding of how to prepare for kickoff.